Marketing in general, was all about mass audience. Now, it’s much more about communication to niche targeted audiences.
How to find your tribe.
Defining your audience may seem like a walk in the park, but in terms of advertising and branding, finding a message that speaks to 7.7 billion people is impossible. This is where the beauty of a small, specific group of customers to target comes in.
Your target audience is the group of people that are most likely to be interested in what you’re offering. Here we look at buyer behaviors, cultural influences, geographical location, and all sorts of social influences. Once we’ve helped you define your audience, you’ll know. These are your people and they are going to LOVE you. Now, on to the introductions.
Making your logo LEGENDARY.
Summing up an entire brand into a single entity is essentially the role of a logo. A logo can exist as a word or a symbol (or a combination), but it should ALWAYS be greater than the sum of its parts.
We believe that a logo is not just a design, but rather the foundation of the entire business. Like any well-built house, a brand without a solid foundation is never as strong. A logo is the brand mark, but also the presentation, the message, and the feeling. It has to exist in many forms, from a business card to a billboard. And don’t forget about the swag! Would your audience proudly wear your logo on a custom branded t-shirt? We know we would!
Consistent brand presentation across all platforms increases revenue by up to 23%. Forbes
How to develop your personality.
Your brand personality serves to make the brand relatable to your audience. If your brand was a person, what personality traits would it have? Is your brand the ‘fun uncle’ or ‘authentic yogi’? The ‘carefree traveler’ or ‘power-suit boss-lady’? A strong brand personality leads to brand recognition, which is the whole purpose of creating a brand identity.
So what is the key to a strong brand personality? Consistency and repetition. This is the key to establishing trust with your audience. If your brand is fun and playful one day, and then serious and somber the next, your customers will move on to more reliable alternatives (aka. your competitors). Much like a relationship, once trust in a brand is lost, it is extremely hard to get back.
ALWAYS read the instruction manual.
The best way to maintain a brand identity is to create a brand guide. Much like you need an instruction manual to set-up any item of furniture from Ikea, brands need instruction manuals too.
Does Jerry from HR want to change your logo to neon green and overlay it on a bright red background, giving more Christmas vibes than a mall Santa? Sorry Jerry, you’re out of luck. Our comprehensive brand guides include strict guidelines on how your logo can live, ensuring that no one else takes creative liberties with your brand image.
We don’t create loner-logos. Our brand packages include logo variations, minimum sizes, formatting, typography, colour palettes, and more. We outline how a brand should live, offering suggestions and support for astronomical brand growth. Let us help you and your business present a cohesive brand image to the world.