Brand Identity

Why would you want to fit in, when you were born to stand out?

Brand Identity is a term that is thrown around like a beach ball, often confused with words like ‘brand voice’, ‘brand image’, and ‘logo’. We’ll help you understand and define an identity that will set your brand apart from the competition.

Get Started
Brand Identity
Brand Identity
What we do
  • Discovery

    Learning About You

    We'll start by gather info about your business, your industry and your target audience. Then we'll develop a blueprint for crafting a brand that will resonate.

  • Objectives

    Clarifying The Vision

    Next, we'll identify how and where your brand will live and the impression it should create in order to achieve your goals.

  • Image

    Building Your Image

    From sketches to concepts, and final design—we'll create beautiful, modern visuals that appeal to your audience and support your vision.

  • Guidelines

    Adding Context

    We'll bring your brand to life with a brand identity guide that will ensure consistency by making sure everyone can use your brand correctly.

Marketing in general, was all about mass audience. Now, it’s much more about communication to niche targeted audiences.
Chris Gee


How to find your tribe.

Defining your audience may seem like a walk in the park, but in terms of advertising and branding, finding a message that speaks to 7.7 billion people is impossible. This is where the beauty of a small, specific group of customers to target comes in.

Your target audience is the group of people that are most likely to be interested in what you’re offering. Here we look at buyer behaviors, cultural influences, geographical location, and all sorts of social influences. Once we’ve helped you define your audience, you’ll know. These are your people and they are going to LOVE you. Now, on to the introductions.

Valens Combination Mark Logo in black Wordmark label black text Symbolmark label black text Minimum width label in black text; this is one aspect of logo design, as a part of brand identity


Making your logo LEGENDARY.

Summing up an entire brand into a single entity is essentially the role of a logo. A logo can exist as a word or a symbol (or a combination), but it should ALWAYS be greater than the sum of its parts.

We believe that a logo is not just a design, but rather the foundation of the entire business. Like any well-built house, a brand without a solid foundation is never as strong. A logo is the brand mark, but also the presentation, the message, and the feeling. It has to exist in many forms, from a business card to a billboard. And don’t forget about the swag! Would your audience proudly wear your logo on a custom branded t-shirt? We know we would!

Consistent brand presentation across all platforms increases revenue by up to 23%. Forbes

First Impressions

How to develop your personality.

Your brand personality serves to make the brand relatable to your audience. If your brand was a person, what personality traits would it have? Is your brand the ‘fun uncle’ or ‘authentic yogi’? The ‘carefree traveler’ or ‘power-suit boss-lady’? A strong brand personality leads to brand recognition, which is the whole purpose of creating a brand identity.

So what is the key to a strong brand personality? Consistency and repetition. This is the key to establishing trust with your audience. If your brand is fun and playful one day, and then serious and somber the next, your customers will move on to more reliable alternatives (aka. your competitors). Much like a relationship, once trust in a brand is lost, it is extremely hard to get back.

Valens Brand Identity Guide with typography and colour palette on light orange

Brand Guide

ALWAYS read the instruction manual.

The best way to maintain a brand identity is to create a brand guide. Much like you need an instruction manual to set-up any item of furniture from Ikea, brands need instruction manuals too.

Does Jerry from HR want to change your logo to neon green and overlay it on a bright red background, giving more Christmas vibes than a mall Santa? Sorry Jerry, you’re out of luck. Our comprehensive brand guides include strict guidelines on how your logo can live, ensuring that no one else takes creative liberties with your brand image.

We don’t create loner-logos. Our brand packages include logo variations, minimum sizes, formatting, typography, colour palettes, and more. We outline how a brand should live, offering suggestions and support for astronomical brand growth. Let us help you and your business present a cohesive brand image to the world.

Get Started

Let’s build a brand that lasts.

For a flawless presentation through print and digital, we’ve got your brand covered. Cohesive identities are our thing. Reach out and let’s connect.

Let's chat!

Fill out a quick form, answer a couple questions, and we'll see what we can do for your business!

Get Started
Start a Project
0 - 3

Have we met?

To kick things off, let’s grab a few of your contact details.