Hmmm…what should you post today? And where, and when? Then of course there’s tomorrow! Not to mention all the different platforms and their unique nuances and formats. It can all get pretty overwhelming. Not to worry. With a thoughtful social media strategy in place, you’ll be equipped with the framework and tools to plan ahead and execute on time.
At Twirling Umbrellas, we understand no one knows your business and your culture better than you. Rather than taking over the day-to-day management of your social channels, we prefer to arm you with everything you need to create timely, relevant social content in your own voice. Our approach includes creating a strategy for the types of content your followers care about, and setting the visual standard to pump your brand with social “juice”.
Social Content Framework
Our team will map out a strategy for the types of content to post, when and where. We’ll create high-level content categories that help you bring something valuable to the table.
Visual Style Guide
This includes photography style, typography and graphic recommendations. Everything for your social presence to be consistent.
Creative Assets & Templates
We’ll create assets and templates that your team can use to build the post types that are in heavy rotation.
Planning & Scheduling
With different requirements for each platform, it can become a full-time endeavour to keep everything up to speed. Let's plan it out in advance.