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His bookshelf is a mishmash of leadership learnings, the latest in technology, and Marvel Comic heroes. Drawing inspiration from the likes of Clark Kent and Elon Musk, he started Twirling Umbrellas in 2013. Since then has built it into the ambitious, digital agency it is today. When he’s not in the office, you’ll find him rising at 5 am for his boys’ hockey tournaments or training for a marathon.