Marketing Director

Carla Bardwell BSc

Carla Du Toit, Science Writer and Marketing Director at Twirling Umbrellas.

About Carla

Carla specializes in SEO, SEM, and all the other important letters of the alphabet that relate to digital marketing. She loves diving into website analytics, backing actions with data and a smile. Smiles are essential for successful internet marketing.

Carla loves talking about science, especially biology. Where you may see a pile of dirt, she sees a diverse ecosystem full of microbes and wonder. When well-researched, captivating content and science come together, this is where Carla thrives.

With a fascination with plants and neurology, the cannabis industry is a natural fit. Carla creates content for our cannabis division Ten/17 Digital and optimizes industry-related websites to meet evolving regulations.

Quick Hits

  • Bachelor of Science in Microbiology from the University of British Columbia, Okanagan
  • Studied Graphic Design and Web Development at the Center for Arts and Technology
  • Ex-South African & proud Canadian (with a long travel bucket list)
  • Loves an evening run after work, followed by a glass or two of red wine
  • Future plans: to be a marketing guru working remotely from an island somewhere.

For me, it’s always been science AND art – there is no dividing line. Data doesn’t have to negate creativity, it gives it direction.

I’m a gift-giver, it’s one of my Love Languages. I read between-the-lines, priding myself in giving gifts that people want. Digital marketing is a lot like that.

Search data allows us to know what users are searching for, often before they do. With purposeful content, we can deliver exactly that.

Favourite Things

Carla loves quiet and cozy and is a bit of a foodie. Outside of work, you’ll often find her brunching at a local restaurant or having a cocktail or a glass of wine on a patio. She loves an afternoon spent reading a good book in a coffee-shop.

While adrenaline-adverse, Carla still enjoys travelling and exploring the outdoors. She loves experiencing new places and dreams of running along the Great Wall of China. She loves birds and plants, hunting for mushrooms, and sitting on a beach. Any beach will do.

Carla's flat lay of items representing her personality.

Who Inspires Carla

  • Henry David Thoreau
  • Chris Burkard
  • Benjamin Von Wong
  • Emma Chasen

Patience and tenacity are worth more than twice their weight of cleverness.

Thomas Huxley


  • Coast Capital Education Award
  • Most-Improved Volleyball Player
  • Look Good Feel Better Volunteer
  • NOSBIS Brain Matters Fundraiser
  • Clicks Cutest Baby Award, South Africa
  • SunRype Okanagan Marathon – Half-Marathon Finisher