Advertising is communicating the value of a product or service to a potential or existing customer. It is a form of marketing communication and can be achieved through the internet, magazines, newspapers, billboards, posters, radio, television, directories, direct mail, etc. Both digital and traditional print advertising. 

This can be done to sell a product or service, build up a brand, or develop a relationship with the customer.

Search engines and social media are two of the most common platforms today, as this is where customers are spending a lot of their time.