Hearing is believing.
We worked with the Canadian Hearing Instrument Practitioners Society (CHIPS) to create an elegant brand and accessible website. This allows people to understand hearing loss and get the help they need.
The authority on auditory health.
CHIPS required a full makeover of their brand and online presence to reflects their role as a industry leader. We approached the project with an accessibility-first mindset. Colours, fonts, and layouts were all chosen to be welcoming, professional, and easily readable. The fresh new logo is a stylized “C” and a nod to the human ear. This adds to a clutter-free, visually balanced product.
It’s critical that all Canadians can access the care they need.
Nothing lost in translation.
Canadian websites often need to be bilingual. We wrote or translated all site content into clear, concise English and French. As many users are seniors, the site was designed to accommodate larger font sizes without disrupting site layout or functionality. The site also provides users with a simple font size toggle at the top of every page.
Helping CHIPS play a crucial part in holistic care.
With an aging population and increasing hearing loss among young Canadians, CHIPS’ accessible, bilingual website plays a major role now and in the future.
Accessible to consumers and members across Canada, in both official languages.
Canada-Wide since 1998.
CHIPS is a national organization that has been improving professional support for the hearing impaired since 1998. They run campaigns to educate the public about hearing loss, and support hearing instruments with education, training, and provincial regulation.
Custom quick locator.
An interactive map and directory of all registered hearing instrument practitioners links customers to the services they need in two clicks – no searching, no confusion.