From ashes to opportunity.
To promote tourism, we packed the site full of visitor info. From events calendars to photo galleries and videos, the many outdoor attractions of the Slave Lake region are beautifully presented and easily accessible.
We crafted an aesthetic that promotes the best parts of the area: adventure, opportunity, and community. The site strikes a balance between a clean-looking community portal and the inherent ruggedness of a small community in northern Alberta’s pristine wilderness. You can see this dual experience of economic security and country living across every page.
Making a business case.
Businesses want to know there’s potential before moving to a new region – that means statistics and data. Good thing we love data. Users have one-click access to economic overviews, features on hot economic sectors, and local business resources. We also prompted users to book guided tours of the region.
Connecting the community.
The Slave Lake Region is a rural area of northern Alberta with a population of nearly 10,000. After a wildfire devastated their community, they rebuilt the region and invested heavily in economic development.
The custom-coded directory features a large, fully integrated GPS enabled map and a text directory of services offered in the region. Sortable and stable, it’s an easy way for visitors to connect with local business and get the services they need.
After launching the Slave Lake site, we developed Live FireSmart, an initiative to prevent future wildfires in the region. The site is full of easy-to-implement safety tips and resources to keep the community thriving.