Pre-COVID, the core of Tommy Gun’s business was their barbershops with easy online check-in for appointments and a quality guest experience. But what do you do when you’re forced to close all your shops due to a global pandemic? You pivot to online sales, and you do it really quickly. We helped Tommy Gun’s do just that. We designed and launched a fresh and functional ecommerce website that allows Tommy Gun’s to sell their selection of men’s style and grooming products online. Even as customers were stuck at home, they could still stock up and style up.
Styling up to sell online.
Tommy Gun's Original Barbershop has over 70 locations across Canada and the world. Offering style-forward cuts, shaves and grooming products, they are all about the experience.
Web Design
Designed to cut through.
Our shared goal for the online experience is to make guys from all walks feel at ease and under control. It’s simply about elevating confidence.
The website design combines elements of classic and modern style. Trend-forward yet timeless. It features bold brand colours, sharp angles and plenty of whitespace. Along with stylistic tonal imagery, the site provides a window into the exceptional experience of the shops, even when they’re closed.
User Experience
Straight to the point.
Together, we created a mobile-forward, user-friendly experience that seamlessly guides guys through their style journey. Clean navigation and a focused homepage inspires guys to style up, check-in, and find the right products for them. We also created individual pages for each store location to give each franchise some shine while raising the SEO potential within each city.
Ecommerce
Stepping into online sales.
With the addition of ecommerce, the new site brings men’s grooming products into focus. We integrated WooCommerce allowing customers to purchase their go-to products online. Tommy Gun’s now has an intuitive system for receiving orders and shipping products from their warehouse with seamless inventory integration. An entirely new revenue stream in a matter of weeks.
Product organization is key. Intuitive filtering by product type and brand allows users to easily shop through over 600 grooming products.
Content
Supreme style confidence.
We know a man’s hair reflects their personal style and projects confidence. With this in mind, the well-organized content strategy had to consider guys’ needs. With punchy, straightforward headlines and relatable calls to action, the voice on the Tommy Gun’s website reflects their approachable and confident vibe. We rewrote content to appeal to the modern man, not just the manly man.
Final Thoughts
The inevitable shift to digital-first.
While COVID-19 pushed many businesses to accelerate their focus on digital, the shift has been a long time coming. The fact is, more and more people are making online purchases and interacting with their favourite brands online. Your online store can’t be an afterthought. It needs to be stellar. If you’re looking for more info on selling online in a digital-first economy, check out our blog post.