A focused experience for AI experts.
FAstloop
AI solutions that transcend the hype.
Fastloop is an AI consultancy based in the Pacific Northwest. As a premiere Google Cloud partner, they help organizations understand the potential to transform their business by leveraging data and AI.
Fastloop required a modernized website to reflect their strategic focus on AI expertise, while building trust in an often misunderstood and overhyped market. They also need to better present their corporate culture in order to attract top talent.
Reach
- Enterprise organizations throughout North America
Services
- Digital Strategy
- Information Architecture
- UX & UI Design
- WordPress Development
- Web Hosting
Year
- 2026 — Present
Technology
- WordPress
- Pantheon
- Jetpack
Digital Strategy
Building a better sales platform
Our digital strategy focused on elevating Fastloop’s digital presence to become a more engaging sales tool for prospects and partners. Ultimately, Fastloop was looking to establish themselves as the premier Google partner in Canada. To accomplish this, the new site needed a streamlined navigation with a clear service offering and compelling ways to highlight Fastloop’s Google expertise. Additionally, the new site needed to bake in trust signals and proven success to establish credibility in the market.
As a growing company, it was also important for Fastloop to showcase their unique culture and communicate the reasons for prospective hires to join their team.
UX/UI Design
Fusing expertise with energy.
We sought to create a design aesthetic that was approachable but leading-edge, professional but energetic. We started by developing a refreshed digital style guide with an updated typography hierarchy, and a minimalist focus on black and white with bright pops of colour to draw attention to key content and calls to action. The new visual direction also features an assortment of linear and geometric graphics and textures that give the site a contemporary and tech-forward feel.
As part of our design process, we prototyped key pages including the homepage, service pages, case studies and careers. These pages feature modern layouts and interfaces, with interactive elements and just a touch of movement.
Digital Style Guide – COlours
Digital Style Guide – Typography
Digital Style Guide – Application
Digital Style Guide – Application
Content Optimization
Simplicity, clarity, and truth.
Fastloop’s website is focused on simplicity, bringing clarity and truth to an AI space that can be overrun with jargon, buzzwords and hyperbole. The content educates clients on what’s important when it comes to data and AI strategies with clear messaging and well-placed calls-to-action that cut through the noise. We supported their messaging by breaking content into bite-sized blocks and creating variation across content types such as pull quotes, accordions, lists, iconography and more. Fastloop’s new careers page showcases this variety, guiding users through their culture messages, job perks, employee testimonials and the latest career opportunities.
Development
Building trust with real results.
Leveraging the Gutenberg block editor, the development of Fastloop’s website centred on building templates and blocks that their team can repurpose as they create and update future content. A prime example is the case study pages which feature repeatable patterns to effectively capture the challenges, solutions and results for each project. The new site also creates a solid foundation for their service offering and platform expertise in a way that is accessible, optimized and user-friendly. All of this comes together to deliver what every company in the AI space strives to build: trust.
What’s Next
All set up for the AI of tomorrow.
In the fast-paced and world of AI, Fastloop’s new website is positioned to keep up. Whether they add new services, insights or success stories, Fastloop can continue to build upon the established infrastructure of their new digital platform as they continue to grow their client base and their team.
