Insights
Don’t just plan ahead, think forward.
Read through our insights to guide your digital journey. We discuss digital marketing, artificial intelligence, and all things WordPress for enterprise.
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Website copy that floats all BOATS.
In: Strategy
Engaging digital content is vital for user interaction on websites. To enhance this experience, five key rules for effective web writing are proposed: Brevity, Originality, Accessibility, Tone, and Structure (BOATS).…
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Nine things every ecommerce website needs
In: WordPress
Helping you sell more online. A strong and professional ecommerce website is no longer a luxury – it’s a necessity for businesses of all sizes. For enterprises, having a well-designed…
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Twirling Umbrellas wins two Web Excellence Awards
In: News
Our latest industry awards. We’re thrilled to announce that Twirling Umbrellas has won two awards for best website in two categories of the 13th Web Excellence Awards competition! This year’s…
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Gemini vs ChatGPT: a comparison of AI assistants
In: Strategy
A look at leading AI assistants. Large language models (LLMs) have evolved rapidly over the past few years, with Gemini and ChatGPT emerging as two leading AI assistants. Both models…
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Geolocation: a powerful tool for associations and enterprises.
In: Strategy
So, what’s geolocation anyway? Websites for enterprises, associations, and member-based organizations must go beyond simply offering information. They should engage customers and members, deliver value, provide value, and cater to…
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Decoding data with GA4: an analyst’s approach.
In: Strategy
Understanding website traffic. Website traffic data is a goldmine of valuable insights, but unlocking its true potential can be a challenge. Thanks to evolving consumer behaviour and privacy regulations, traditional…
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QA & Testing: what goes into a successful site launch?
In: WordPress
What is quality assurance? Launching a website is a crucial milestone for associations and organizations. However, a successful site launch isn’t just about design and development; it’s also about ensuring…
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What’s new in the world of WordPress in 2024
In: WordPress
Big changes for 2024. WordPress is constantly evolving as a premier platform, with new features expanding its capabilities and improving users’ experiences. That’s good news for WordPress developers like us…
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WordPress for Enterprise: the essential buyer’s guide.
In: WordPress
Twirling Umbrellas presents a comprehensive buyer’s guide for enterprise WordPress solutions, drawing on over 10 years of experience. The guide highlights WordPress’s advantages, open-source benefits, and user-friendly features. It aims…
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Thriving, not just surviving: a guide to remote work wellness in 2024
In: Strategy
The shift to remote work post-pandemic has brought flexibility and challenges for employees. While remote jobs increase happiness and productivity, distractions and blurred work-life boundaries can lead to burnout. Companies…
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The 8 principles that guide information architecture (IA).
In: Strategy
What is Information Architecture? Ahh architecture. We marvel at the beautiful design and structural engineering of buildings and bridges all the time. But how often do we stop to think…
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Understanding cookies and the future of web tracking.
In: WebOps
What are cookies? Does it sometimes feel like the products that you were thinking about yesterday seem to follow you around the internet through ads for the rest of your…
