Insights
Don’t just plan ahead, think forward.
Read through our insights to guide your digital journey. We discuss digital marketing, artificial intelligence, and all things WordPress for enterprise.
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WebOps wizardry for member-first experiences.
In: WebOps
The all-in-one website support that associations need. Association teams have a lot of responsibilities to manage, from member communications and advocacy initiatives to event planning and more. Adding the daily…
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Choosing an AMS for your association’s website.
Helping you create your ideal membership experience. While we believe that there’s no question when it comes to choosing a CMS – WordPress is your best bet, we do think…
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Making your website a welcoming space: A guide to inclusive web design.
In: Strategy
Creating a space for all through design, content, and user experience. Inclusive web design goes beyond just ticking accessibility checkboxes. It’s about creating online spaces where everyone feels comfortable, respected,…
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WordPress for Associations: the essential buyer’s guide for 2025.
In: WordPress
Twirling Umbrellas presents a comprehensive buyer’s guide for enterprise WordPress solutions, drawing on over 10 years of experience. The guide highlights WordPress’s advantages, open-source benefits, and user-friendly features. It aims…
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Enhancing member value throughout your digital experience.
In: Strategy
Creating a more engaging space for your association’s members. Associations can’t exist without their members, and it’s imperative to have a digital experience that prioritizes their needs and delivers a…
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We’re partnering with 1% for the Planet.
In: News
Working to safeguard our planet for the next generations. Nowadays, it feels that businesses can have as much power as governments to effect change. This means corporate social responsibility is…
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Website copy that floats all BOATS.
In: Strategy
Engaging digital content is vital for user interaction on websites. To enhance this experience, five key rules for effective web writing are proposed: Brevity, Originality, Accessibility, Tone, and Structure (BOATS).…
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Nine things every ecommerce website needs
In: WordPress
Helping you sell more online. A strong and professional ecommerce website is no longer a luxury – it’s a necessity for businesses of all sizes. For enterprises, having a well-designed…
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Understanding Google’s algorithm changes.
In: WebOps
Search engine algorithms are constantly evolving, especially for a powerhouse like Google. Recognizing the ever-shifting internet landscape and the growing needs of its users, Google remains dedicated to refining its…
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Twirling Umbrellas wins two Web Excellence Awards
In: News
Our latest industry awards. We’re thrilled to announce that Twirling Umbrellas has won two awards for best website in two categories of the 13th Web Excellence Awards competition! This year’s…
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Gemini vs ChatGPT: a comparison of AI assistants
In: Strategy
A look at leading AI assistants. Large language models (LLMs) have evolved rapidly over the past few years, with Gemini and ChatGPT emerging as two leading AI assistants. Both models…
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Geolocation: a powerful tool for associations and enterprises.
In: Strategy
So, what’s geolocation anyway? Websites for enterprises, associations, and member-based organizations must go beyond simply offering information. They should engage customers and members, deliver value, provide value, and cater to…
