Tag: Digital Marketing
Explore insights & strategies to elevate your online marketing presence.
-
Geolocation: a powerful tool for associations and enterprises.
In: Strategy
Websites for enterprises, associations and member-based organizations need to go beyond simply offering information. They need to engage users, provide value, and cater to their specific needs. Here’s where geolocation…
-
Understanding cookies and the future of web tracking.
In: WebOps
Does it sometimes feel like the products that you were thinking about yesterday seem to follow you around the internet through ads for the rest of your week? Or that…
-
Twirling Umbrellas earns platinum DotCOMM award
In: News
We’re thrilled to announce that Twirling Umbrellas has won the coveted Platinum DotCOMM Award for Best Digital Marketing Campaign in our work with The Shore Kelowna. A Closer Look at…
-
Why a brand-forward and personalized ecommerce experience is essential.
In: WordPress
It’s about connection. With the rise of ecommerce and an abundance of shopping options, consumers have plenty of choices when it comes to buying products or services online. More than…
-
Using analytics to improve your website.
In: WebOps
So you’ve got a brilliant site built but you’re feeling like you’re still missing something? Maybe it’s not quite converting or traffic isn’t quite making it despite all the marketing…
-
Understanding your technical SEO audit.
In: WebOps
What you’re paying for. If you’ve opted in for SEO services, it can sometimes be unclear what you’re actually paying for. You know you need it, but there are so…
-
Investing in a professionally developed website.
In: WordPress
A good website holds more value than you think. When clients approach us to redesign their website, they’re often quick to talk about cost. And why shouldn’t they? It’s an…
-
Refreshing your association’s identity to thrive online.
In: Strategy
Here’s the reality: some associations have brands that no longer work well online. Outdated colours, typography, and a lack of modern graphic elements can lead to an antiquated digital presence.…
-
Writing that BOPS.
In: Strategy
We’re proud to breathe digital life to the brands we work with. Copywriting is the part of the digital experience we’ll be covering in this article because it, unfortunately, doesn’t…
-
How to harvest your low hanging fruit
In: WebOps
Social media can be a powerful marketing tool, but SEO and online advertising might be more effective for your businesses. Here’s why.
-
The power of risk.
In: Strategy
It takes guts to get amazing results. Let’s take a closer look at Nike’s ‘risky’ campaign to see if the risk paid off (it did, big time) and why it’s…
-
Seinfeld’s 3 secrets for creative success
In: Strategy
Seinfeld once shared what he believes are three key steps to creative success. While this applies to writing jokes, it’s also relevant to stellar websites.