Tag: Digital Marketing
Explore insights & strategies to elevate your online marketing presence.
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Website copy that floats all BOATS.
In: Strategy
Engaging digital content is vital for user interaction on websites. To enhance this experience, five key rules for effective web writing are proposed: Brevity, Originality, Accessibility, Tone, and Structure (BOATS).…
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Geolocation: a powerful tool for associations and enterprises.
In: Strategy
So, what’s geolocation anyway? Websites for enterprises, associations, and member-based organizations must go beyond simply offering information. They should engage customers and members, deliver value, provide value, and cater to…
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Understanding cookies and the future of web tracking.
In: WebOps
What are cookies? Does it sometimes feel like the products that you were thinking about yesterday seem to follow you around the internet through ads for the rest of your…
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Twirling Umbrellas earns platinum DotCOMM award
In: News
We’re thrilled to announce that Twirling Umbrellas has won the coveted Platinum DotCOMM Award for Best Digital Marketing Campaign in our work with The Shore Kelowna. A Closer Look at…
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Why a brand-forward and personalized ecommerce experience is essential.
In: WordPress
It’s about connection. With the rise of ecommerce and an abundance of shopping options, consumers have plenty of choices when it comes to buying products or services online. More than…
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Using analytics to improve your website.
In: WebOps
So you’ve got a brilliant site built but you’re feeling like you’re still missing something? Maybe it’s not quite converting or traffic isn’t quite making it despite all the marketing…
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Understanding your technical SEO audit.
In: WebOps
What you’re paying for. If you’ve opted in for SEO services, it can sometimes be unclear what you’re actually paying for. You know you need it, but there are so…
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Refreshing your association’s identity to thrive online.
In: Strategy
Here’s the reality: some associations have brands that no longer work well online. Outdated colours, typography, and a lack of modern graphic elements can lead to an antiquated digital presence.…
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Writing that BOPS.
In: Strategy
We’re proud to breathe digital life to the brands we work with. Copywriting is the part of the digital experience we’ll be covering in this article because it, unfortunately, doesn’t…
