Online shopping with undeniable style.
Sparking joy in a fashionable digital space.
Style Trend is an independent shop that ships well-known, stylish clothes throughout North America. Established in Revelstoke in 1976, they are stocked with a carefully curated selection of clothing and accessories for men and women that changes with the seasons. With a bustling physical store, Style Trend’s digital space wasn’t representative of the boutique’s strong reputation. We developed an intuitive and modern website experience brimming with brand personality to help boost online sales.
Reach
60+ brands sold across North America
Year
2021
Services
Brand Refresh
Information Architecture
UX & UI Design
Copywriting
Development
Marketing Strategy
Cloud Services
Tech Stack
WordPress
BigCommerce
DIGITAL BRAND REFRESH
Beaming with the brand’s character.
Our shared goal was to elevate the Style Trend brand by expanding on existing elements, including the logo, colour palette, typography, and wording. These hadn’t been refined in some time and required cohesion and professional attention. We created fresh concepts to contend with their competitors.
The new homepage features neutral tones, flowing elements, up-to-date imagery, and youthful copy. This refresh makes for a better looking, more memorable website that also elevates the purchasing process.
CONTENT
Generating trust with a trendy voice.
We organized the content strategically by highlighting brands, products, and categories and including wayfinding subheads. This allows the user to know exactly where they are in their experience and provides multiple paths to purchase. Lastly, we ensured all sections of the homepage were timely to allow the client to update their product selection every season.
ECOMMERCE WEBSITE DESIGN
A clean, light, and modern site.
Navigation can make or break an online shopping experience. Whether making a purchase or gathering inspiration, users jump around from item to item in hopes of finding the perfect outfit at the right price. The Style Trend website was halting that flow. For instance, the cart feature wasn’t available for all items, there were broken links, and too many pages read “Coming soon.” Overall, it made for a complicated shopping experience.
By redeveloping the website, we created an experience that allows for easy browsing and buying. The new website has helped boost sales and streamline the purchase experience. It features inspiring sales-driving UI elements: sitewide message bar, wishlist, related products, and more. Plus, it’s beautiful, modern, and on-brand.
We’re very much aware that mobile users make up a huge contingent of online shoppers. That’s why we prioritize mobile development in every project that we take on. The ecommerce features are easy to use on desktops and mobile devices.
MULTISTORE WEBSITE
Seamless shopping between two stores.
Using the Style Trend website structure as base, we built a similar platform for The Annex with subtle nuances to give each brand its own unique feel. Shoppers can easily switch between stores via the top navigation tabs.
DEVELOPMENT
Tapping into the best tech.
We united WordPress, the best content management system, with BigCommerce, a powerful ecommerce platform. This harnesses both of their strengths to create a functional, practical, and intuitive ecommerce website.
FINAL THOUGHTS
A brand-first ecommerce experience.
We build ecommerce experiences tailored to the brand, the type of products they sell, and their unique needs. With Style Trend and the Annex, it was important to make the websites not just functional, but beautiful as well. We know ecommerce is about more than just “add to cart”. It’s about the entire experience, and it starts with the brand.