Tag: Strategy
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Website copy that floats all BOATS.
In: Strategy
Engaging digital content is vital for user interaction on websites. To enhance this experience, five key rules for effective web writing are proposed: Brevity, Originality, Accessibility, Tone, and Structure (BOATS).…
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Geolocation: a powerful tool for associations and enterprises.
In: Strategy
So, what’s geolocation anyway? Websites for enterprises, associations, and member-based organizations must go beyond simply offering information. They should engage customers and members, deliver value, provide value, and cater to…
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Decoding data with GA4: an analyst’s approach.
In: Strategy
Understanding website traffic. Website traffic data is a goldmine of valuable insights, but unlocking its true potential can be a challenge. Thanks to evolving consumer behaviour and privacy regulations, traditional…
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Thriving, not just surviving: a guide to remote work wellness in 2024
In: Strategy
The shift to remote work post-pandemic has brought flexibility and challenges for employees. While remote jobs increase happiness and productivity, distractions and blurred work-life boundaries can lead to burnout. Companies…
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The 8 principles that guide information architecture (IA).
In: Strategy
What is Information Architecture? Ahh architecture. We marvel at the beautiful design and structural engineering of buildings and bridges all the time. But how often do we stop to think…
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Why most ‘About’ pages suck (and how to make yours better)
In: Strategy
About pages are more important than you might think. Your association’s About page is usually the first place potential members will go to learn more about your organization, so capturing…
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Refreshing your association’s identity to thrive online.
In: Strategy
Here’s the reality: some associations have brands that no longer work well online. Outdated colours, typography, and a lack of modern graphic elements can lead to an antiquated digital presence.…
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Writing that BOPS.
In: Strategy
We’re proud to breathe digital life to the brands we work with. Copywriting is the part of the digital experience we’ll be covering in this article because it, unfortunately, doesn’t…
