Author: Ryan McGrew
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Website copy that floats all BOATS.
In: Strategy
Engaging digital content is vital for user interaction on websites. To enhance this experience, five key rules for effective web writing are proposed: Brevity, Originality, Accessibility, Tone, and Structure (BOATS).…
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What’s new in the world of WordPress in 2024
In: WordPress
Big changes for 2024. WordPress is constantly evolving as a premier platform, with new features expanding its capabilities and improving users’ experiences. That’s good news for WordPress developers like us…
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The 8 principles that guide information architecture (IA).
In: Strategy
What is Information Architecture? Ahh architecture. We marvel at the beautiful design and structural engineering of buildings and bridges all the time. But how often do we stop to think…
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Gutenberg: the building blocks for supremely adaptable websites.
In: WordPress
The best content management system on the planet. If you know us, we are all about WordPress as the CMS of choice for enterprises of all sizes. Leveraging the platform’s…
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Your guide to writing an airtight website RFP
In: WordPress
So, you’re writing an RFP? It might seem like a daunting task. After all, your team is counting on you to shape the organization’s digital future. However, unless you have expertise…
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Why MemberPress rules for member-driven websites
In: WordPress
Member-based organizations will often default to using a third-party membership system for managing their members online. These “all-in-one” solutions can be rigid and limiting in terms of customization. They can…
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How to collaborate with your digital agency for amazing outcomes.
In: WordPress
Teamwork makes the dream work, collaboration leads to celebration, yada yada yada. Let’s go beyond the feel-good Pinterest quotes to explore what makes a client-agency relationship flourish throughout a website’s…
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Refreshing your association’s identity to thrive online.
In: Strategy
Here’s the reality: some associations have brands that no longer work well online. Outdated colours, typography, and a lack of modern graphic elements can lead to an antiquated digital presence.…
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Writing that BOPS.
In: Strategy
We’re proud to breathe digital life to the brands we work with. Copywriting is the part of the digital experience we’ll be covering in this article because it, unfortunately, doesn’t…
