Digital advertising
Advertising that brings people to the right page.
As a Google Partner for Ads, we plan, run, and measure campaigns connected to the actions that matter, such as ticket sales, registrations, and donations.
Digital advertising
Ads, landing pages, and reporting in one place.
Advertising works best when the ad, the landing page, and the measurement are planned together. Because we build and manage websites, we connect your campaigns to the pages and actions that support your goals, then show you what each dollar achieved.
The work
What’s included in every campaign.
Whether you run on Google Search, Meta, or both, every campaign starts with the action you want people to take, like buying a ticket, registering, or giving, and ends with a report on whether they took it. We plan the ads, the audiences, and the page people land on together.
- Goals
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Agreed before we start. Clear objectives, such as ticket sales, registrations, memberships, or donations.
- Platforms
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Google Search and Meta. Search ads reach people already looking; Facebook and Instagram reach the people who aren’t yet.
- Ads
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Written to be clicked. Ad copy tested and refined over the life of the campaign.
- Landing pages
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Somewhere worth arriving. Pages built in your website for the people each campaign reaches.
- Measurement
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Consent respected. Conversion tracking in Google Analytics 4 that honours your privacy and consent settings.
- Accounts
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Yours to keep. Campaigns run in ad accounts you own, so your history and data stay with you.
- Reporting
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Results in plain language. Regular reports on what each campaign achieved.
From search to sign-up
One campaign, followed from start to finish.
Advertising pays off when every step is planned together. Here is one campaign for a summer festival, from the ads people see on Google and Instagram to the page where they choose their tickets and the sales that follow.
Reach people when they’re already looking.
Google Search ads appear when someone searches for what you offer, like an event, a course, or a program, so the people who click are ready to act.
- Keywords that match intent. The searches that lead to action, not just traffic.
- More ways in. Sitelinks and extensions open several pages from a single ad.
- Ad Grants where eligible. Free search advertising for qualifying charities.
Reach people before they start looking.
Meta ads on Instagram and Facebook put your event, program, or cause in front of the people most likely to care, based on their interests, where they live, and the audiences you already have.
- Audiences you choose. Past attendees, members, or people like them.
- Set up for each placement. Your images and video, sized for feeds and stories.
- Reminders, with consent. Retargeting for people who visited, within their privacy choices.
Keep the ad’s promise the moment someone arrives.
Each campaign gets a page in your website built for the people it reaches, with the details they need and one clear next step, so clicks turn into tickets, registrations, and sign-ups.
- One clear action. Nothing to distract from buying, registering, or giving.
- Few steps. Only what people need to choose and check out.
- Fast on phones. Where most ad clicks come from.
Know what each campaign achieved.
Ticket sales, registrations, and donations are tracked in Google Analytics 4 with consent, so you can see what each campaign and platform achieved.
- Results by platform. What Google, Instagram, and Facebook each brought in.
- One report. Every platform side by side, in plain language.
- Tuned as it runs. More of the campaign goes to the ads that work.
Questions
Fair questions about advertising.
It depends on your goals and your audience. We recommend a starting budget once we understand what you want to achieve, then adjust based on results.
We track conversions on your website, such as registrations, enquiries, and donations, and report on them regularly.
Often both. Google Search reaches people already looking for what you offer; Meta reaches people who might care but aren’t searching yet. We recommend a mix based on your goals and budget.
Search ads can bring visitors within days. The first month is mostly about learning which searches and audiences work, and results improve as we refine.
You do. We run campaigns in accounts that belong to your organization, so your history, audiences, and data stay with you.
Yes, if your organization is eligible through Google for Nonprofits. We can help you apply, then set up and manage the account within Google’s rules, so the grant stays active.
Next step
Let’s talk about your campaigns.
Tell us about your goals and the people you want to reach. We’ll review your request and follow up about where advertising fits.
