Search optimization
Help the right people find you.
We improve how search engines and AI assistants understand your website, so members, applicants, and the public find accurate information from the source that matters: you.
Search optimization
Visibility starts inside your website.
Most search problems begin with the website itself: slow pages, unclear structure, or content written for the organization instead of its audiences. We fix the foundations first, then help your team answer the questions people actually ask.
The work
Found, understood, and trusted.
Most of what decides whether people find you is already on your website. We fix what stops search engines and AI assistants from reading it, shape your content around what your audiences ask, and measure what changes.
- Audit
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A technical review first. Crawling, indexing, redirects, and errors, checked before anything else changes.
- Speed
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Core Web Vitals. Loading, responsiveness, and visual stability measured and improved.
- Structure
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Easy to crawl. Clean navigation, XML sitemaps, and redirects from every changed address.
- Snippets
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Titles and descriptions. Written for every key page, with social previews, so each result says what the page is for.
- Schema
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Described accurately. Organization, events, articles, and more, generated from your content.
- AI search
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Ready to be quoted. Clear, well-structured pages that AI assistants can read, cite, and get right.
- Content
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Answers people look for. Research into how your audiences search, then pages that answer them.
- Languages
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French and English. Language tags and translated titles and descriptions, so each audience finds the right version.
- Reporting
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Plain language. What changed, what improved, and what comes next.
In practice
The details that get you found.
Good search work is mostly invisible. It lives in the settings your team fills in, the way each page describes itself, how quickly it loads, and what happens when an address changes. Here are six things we take care of, and what each looks like when it’s done well.
Your team controls how every page appears in search.
Titles, descriptions, and previews live in the editor your team already uses, with a preview of the search result as they type. There’s no extra plugin to learn.
- See it first. A preview of the result before anything is published.
- Never cut off. Character counts keep titles and descriptions to the length search engines show.
- Hide what shouldn’t be found. One checkbox keeps a page out of results or the sitemap.
Schema turns a plain link into a useful result.
When your pages describe themselves in schema, search engines can show more than a title: event dates, sitelinks, and answers, right in the results.
- Events with dates. Upcoming events appear with their dates and details.
- Always current. Schema comes from your content, so it changes when your pages do.
- The types that matter. Organization, events, courses, and articles for associations, regulators, and non-profits.
Fast pages rank better and keep people reading.
Core Web Vitals measure how quickly a page loads, responds, and settles. We build lean pages that pass them, and keep them quick on phones too.
- Checked before launch. Speed is measured on desktop and mobile before a website goes live.
- Images that fit. Each image is sized for its spot and served in a modern format.
- Lean pages. Only the code a page needs, so it loads quickly.
Nothing gets lost when a website changes.
Every old address points to its new home, so bookmarks, links from other websites, and your search rankings follow the move. Your team can manage redirects without a developer.
- Mapped before launch. Every old page has somewhere to go.
- Broken links logged. Addresses people can’t find show up, so you can send them somewhere useful.
- Managed in WordPress. Add or change a redirect yourself, in seconds.
See what’s working, in plain language.
Search Console and Google Analytics 4 show which searches bring people to you and what they do next. We set them up around the actions that matter to you and explain what changed.
- Searches that find you. The queries and pages that bring visitors in.
- Actions that matter. Registrations, renewals, and donations, not just page views.
- Plain-language updates. What changed, what improved, and what comes next.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example Association",
"url": "https://example.org",
"logo": "https://example.org/logo.svg",
"sameAs": [
"https://www.linkedin.com/company/example-association"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "member services",
"email": "[email protected]"
},
"event": {
"@type": "Event",
"name": "Annual Conference",
"startDate": "2027-06-04",
"location": {
"@type": "Place",
"name": "Halifax, Nova Scotia"
}
}
}
We describe you in the language machines read.
Search engines and AI assistants rely on schema to understand who you are and what you offer. We build it into your website’s templates, so every page describes itself accurately, automatically.
- Line 3: We tell search engines exactly what you are, rather than leaving them to guess.
- Line 7: We connect your website to your other official profiles, so you are recognized as one trusted source.
- Line 10: We make the next step findable, even before someone visits your website.
- Line 15: Your events, courses, and resources can appear in results with dates and details, not just a link.
Free website review
See how your website looks to search engines.
Enter your website address and we’ll check how well search engines can read, index, and understand it, then explain what to fix first.
Selected work
Search work we are proud of.
Canadian Queer Chamber of CommerceA rebuilt website with better performance, accessibility, and search visibility.
Canadian Association of Science CentresA multilingual, member-first website for a national network.
Canadian Statistical Sciences InstituteA bilingual website that helps a national research community find programs and events.
Canadian Association of Snowboard InstructorsA rebuilt website that makes certification, events, and resources easier to find.
College of Occupational Therapists of OntarioAn accessible website that guides each audience to relevant resources.
Questions
Fair questions about search.
Technical fixes can help quickly, while content and authority build over months. We set expectations based on your website and your goals.
No. Nobody can honestly guarantee rankings. We improve the things within your control and measure the results.
Yes. The same foundations help: fast pages, accurate structured data, and content that answers questions directly.
It shouldn’t. We map every old address to its new one, carry your titles and descriptions across, and watch Search Console after launch, so search engines follow the move.
No. Your team sets titles, descriptions, and social previews right in the editor with Client Tools, our own plugin, and it handles your sitemaps too. If you already use an SEO plugin, we bring your existing titles and descriptions across.
No. Buying links or trading them can get a website penalized. We focus on useful resources and clear pages that other organizations want to link to on their own.
With Search Console and Google Analytics 4, set up around the actions that matter to you, such as registrations, renewals, and donations. We report what changed in plain language.
Yes. We start with a technical review and fix what we can on your current website. If a problem would be easier to solve in a rebuild, we’ll tell you.
Next step
Let’s talk about your search visibility.
Tell us about your website and who you want to reach. We’ll review your request and follow up about where to start.
