E-commerce that’s right at home.
JEnish House Design
The dream house planning experience.
Jenish is an award-winning, nationally recognized house design company. For over 50 years, Jenish has been designing beautiful, modern house plans for customers across North America.
They required an improved digital experience that allows people to easily discover, share, and purchase house plans they love. We leveraged WordPress and WooCommerce to develop a branded e-commerce platform highlighting their designs and streamlining the shopping experience.
Reach
- 1,000+ plans sold across North America.
Services
- Information Architecture
- UX & UI Design
- Copywriting
- Development
- Web Hosting
Year
- 2021
Technology
- WordPress
- WooCommerce
- Google Cloud Platform
- Pantheon
Web Design
An open-concept design.
The new Jenish site has an inviting quality. The design is open and bright, with ample white space and a minimalistic colour palette. It presents a modern, professional feel that emphasizes today’s top trending homes, showcasing Jenish’s home design imagery. Intuitively organized and visually inspiring, the site makes perusing house plans a breeze.
Content
Inviting users in.
The written tone is friendly, supportive, knowledgeable, confident, and customer-focused. It caters to North American homeowners of a wide range of ages and income levels, from new homeowners in their 20s to seniors. While the audience varies, they all care about the same thing: finding the right house plan and being able to purchase it with ease.
Beyond guiding users through the experience, we crafted content to communicate that Jenish is more than just a place to buy plans—they are specialists in their field with custom capabilities and exceptional customer service.
WordPress & WooCommerce Development
Features tailored to the plans.
With a database of over 1,000 house plans, Jenish’s new site needed flawless user-guiding features. The new site has prominent filtering and search on the homepage, making it quick and easy to dive into relevant plans immediately. Once a user enters the plans, the filtering options become even more robust.
We also know that choosing a house plan isn’t an impulse purchase. It requires time and consideration to weigh out the options, which often means returning to the site multiple times before making a final decision. So, we added a wishlist functionality that allows users to save their favourites, share them with significant others and revisit them later.
And finally, once users are ready to buy their plan, checkout is seamless. We streamlined the purchase process to make buying plans a smooth user experience.
Media & Galleries
Crafted for Imagination and Inspiration.
Why tell when you can show? We brought Jenish House Design’s vision to life with big, bold photography and stunning renderings of their homes. Each image is a window into a possible future, inviting customers to step into their dream home before the first brick is laid. Our visual storytelling doesn’t just showcase houses; it paints a picture of a lifestyle, turning browsing into dreaming and dreams into reality.
Final Thoughts
WordPress + WooCommerce for the win.
We always recommend the ideal digital solution for our client’s needs. In this case, Jenish needed to improve its customer experience, share inspiration via its blog and ultimately provide a shoppable digital catalogue of its house plans.
WordPress provides Jenish with a brand-first marketing experience, allowing them to share house trends engagingly. Meanwhile, WooCommerce has all the functionality needed for the e-commerce side of things to thrive. Together, they provided the perfect combo for Jenish to accelerate their business.
